The Challenge: Launching a brand new, unique product on Amazon in a mature, very competitive market.

Client Goal:  Launch item on Amazon and have a strong presence on Amazon given a small, local company with only one product.  Grow sales.

Solutions:  Developed content and detail pages.  Launched a brand store while focusing on the "athletic" theme and company story (founded by a former Olympic coach).  Additionally, posted recipes that included creative meals using the product since it's slightly different taste and texture from traditional style oatmeal.  Advertising (including video) helped grow sales and compared to other brands the percent sales from ad are lower resulting in getting more bang for their buck on advertising.  We tackled barriers that were preventing sales growth, such as the ability to supply product during the height of the pandemic.  Amazon had severe storage limitations which reduced the ability to supply product.  Our team customized a creative strategy to address these barriers, including creating smaller shipments, tracking and maintaining stock, and keeping products rolling in at a steady pace.

Results:  In less than two years, sales increased by 300% while maintaining an ACOS of 24%.

Testimony:  We were introduced to Brand Focus Digital through a colleague in 2016 to help us start selling on Amazon. In our research, the entire process seemed complicated since we wanted to be listed as the manufacturer. Brand Focus was instrumental in getting us up and running. Since the launch, we have listed multiple items, created ad campaigns and most recently introduced video advertising. All of this is possible only with Brand Focus Digital helping and guiding us along the way.

Brand Focus Digital is truly a full service Amazon broker. They understand all the ins and outs of working with Amazon. The process can be frustrating, so having a team that completely understands what needs to be done, makes our job easier.  Working with theml allows us to grow a segment of our business without having to hire a full-time employee. This is a tremendous value to us!

Jennifer Gladue, President

Coach's Oats