Amazon Brand Management Agency Pricing Explained: What You’re Really Paying For
Clint George • June 4, 2025
At Brand Focus Digital, an Amazon Brand Management agency, we hear this often:“ Why does Amazon agency pricing range from $1,500 to $20,000+ per month—and how do I know what’s worth it? ”
The truth is, Amazon marketing is not one-size-fits-all. Pricing depends on the depth of services, the complexity of your business, and the results you expect. As your Amazon agency partner, we’re here to break down exactly what you’re investing in—and how to ensure it drives real growth.
Why Work with an Amazon Management Agency?
Choosing between in-house resources and an agency isn’t easy. But here’s what makes the agency model a better fit for many fast-scaling brands:
- Speed to Execution: We’ve built and refined systems that drive faster go-to-market timelines.
- Scalable Expertise: Our specialists bring Amazon-specific know-how from managing dozens—or even hundreds—of ASINs.
- Cost-Efficiency: Skip the cost of hiring, training, and managing a full team. We offer full-service support at a fraction of in-house overhead.
For example, nearly 50% of our team being ex-Amazon (including our founder and VP, who led Vendor Management Programs at Amazon), we bring institutional knowledge that’s hard to replicate internally.
Understanding Agency Pricing Structures:
We offer multiple pricing models to fit your business stage, complexity, and goals:
| Monthly Flat Fees: | Percentage of Ad Spend: | Performance-Based Fees: | Customized Bundled Pricing |
|---|---|---|---|
| Predictable cost structure | Aligns agency performance with your ad outcomes | You only pay more when your sales grow | Choose only what you need—SEO, content, photography, etc. |
| Ideal for stable businesses with recurring needs | Costs can spike as ad budgets increase | Requires detailed contract setup and metric alignment | Great for startups or lean operations |
| May include unused services or lack performance incentives | Requires hands-on management to ensure alignment |
What Type of Agency Fits Your Budget?
| Agency Type | Pricing Best For | Considerations |
|---|---|---|
| Offshore Agencies | $1,500–$2,500/month | Early-stage or budget-limited brands |
| Basic support, limited tools or strategy depth | ||
| Mid-Level Agencies | $2,500–$3,500/month | Growing brands needing more involvement |
| Stronger support but limited strategic scale | ||
| Full-Service Agencies | $3,500+/month | Scaling brands needing end-to-end expertise |
| High-impact services, AI tools, tailored strategy | ||
| Premium Agencies | $5,000+/month | Complex or high-growth Amazon operations |
| Advanced analytics, seasoned talent, strategic growth |
We’re proud to sit at the high-performing end of this scale—offering AI-powered execution, proprietary tools, and ex-Amazon expertise to deliver measurable ROI.
What Drives Pricing? A Look at What’s Included
Here’s what we typically handle for our clients:
- Amazon Full-Service Account Management
- Setup, monitor, scale—everything managed end-to-end, so you stay focused on business strategy.
- End-to-End Amazon Marketing
- From Amazon PPC and DSP to organic SEO, we manage integrated marketing strategies to maximize traffic and conversion.
- Amazon Shortage Claims & Chargebacks
- Lost revenue from Amazon errors? We recover it and ensure compliance, protecting your bottom line.
- Amazon Advertising. Maximize return on ad spend (RoAS) through strategic keyword bidding, A/B testing, and AI-optimized campaign management.
- SEO for Amazon Listings. We optimize every product for discoverability with keyword-rich titles, backend terms, and compelling A+ content.
- Product Listing Optimization. From high-converting bullet points to eye-catching imagery, we ensure every listing stands out and sells.
Questions to Ask (And We’re Ready to Answer Them!)
We encourage every brand to ask these before choosing an agency:
- What services are included in your fee?
- What tools or software do you use?
- Can you share ROI from similar brands?
- Is there a setup fee or only ongoing fees?
- How do you measure and report ROI?
At Brand Focus Digital, we provide real-time dashboards, performance reports, and transparent cost structures—so you always know where your money is going.
Measuring ROI from Your Agency Partnership
Here’s how we help clients evaluate results:
- Set Clear Goals
- We help you define KPIs like:
- % increase in sales
- ACoS improvement
- Product ranking growth
- Conversion rate uplift
- Use Advanced Tracking. From Amazon Attribution to external platform analytics, we track everything from clicks to conversions.
- Multi-Touch Attribution. We don’t just measure the final click—we measure the full customer journey across Sponsored Ads, DSP, and retargeting.
- Assign Financial Value. With tools like lifetime value (LTV), cost-per-acquisition (CPA), and repurchase rates, we tie performance to real revenue.
- Finding the Right Fit. We know choosing an agency is a big decision. Here’s how to evaluate your options:
- Transparent Communication. Expect regular reports, performance dashboards, and strategy calls.
- Expertise-Backed Strategy. Demand more than generic PPC tactics—look for deep knowledge of Amazon’s ecosystem.
- Balanced Budget and Impact. Low-cost agencies often miss key growth levers. We help you invest smartly where it matters most.
A Real Example: DeCecco Pasta; one of our seasoned Amazon brands in a very competitive market
Using our AI-driven tools, PPC and account management strategy, we grew their Amazon sales by 59% YoY and advertising impressions 54% YoY.
Final Thoughts
Not all Amazon agencies are created equal. At Brand Focus Digital, we combine deep platform knowledge, ex-Amazon talent, and cutting-edge AI tools to help brands not only grow—but scale profitably. Whether you're spending $1500 or $15K per month, your investment should deliver real returns. Let us show you how.
Amazon frequently overcharges vendors on PO’s or shortage claims, for which we must provide extensive documentation, like BOL’s signed by shipper and receiver, invoices, pack lists, weights, images, etc. Often, Amazon only pays a portion of the shortage claim, if at all. We created an alliance that utilizes technology, created by former Amazon accounting experts, that reviews previous PO’s, shortage claims and reconciling invoices, investigating possible funds that were “left on the table”. The investigation includes a comprehensive, no-cost audit, that includes dollars recovered on your behalf. The program usually has a recovery rate of 95-100% once cost amounts are identified. The great news is that you are only charged if funds (as far back as 18 months) are successfully recovered, which is 30% of the amount paid back from Amazon. One client with sales of $2.3M in shipped COGS, had the audit reveal over $745K in invoice reconciliations. The entire process typically takes 4-6 weeks from beginning to receiving payment on recovered funds! Contact us today! We work with brands as full-service management or project based to meet your business needs!
Discover why content is so important in winning the digital shelf for brands. The infograph provides a snapshot of results impacted by best in class content.
Brands that promote on Amazon will see a change in fees for coupons, lightning deals, and best deals starting June 2nd. There are benefits to brands given the fee structure is more based on performance than the flat fixed fees. But, if the promotion performs well, plan to fund a higher amount. Brand Focus Digital has seasoned experts at managing Amazon, its constant changes, and can help with: Reviewing your current strategy to understand where and how you may need to pivot Implementing brand tailored promotion segments Evaluating assortment to see if lower pack sizes and lower ASP items are an option and profitable After June 2, 2025, be aware that: Coupons have a $5 flat fee per coupon Coupons have a variable 2.5% redemption fee These fees are separate from your Coupon budget, which fund the actual customer discounts Products that are priced higher than $20 retail will be impacted most Below is a cost comparison we formulated of Higher Retail Product vs. Lower Retail Product:
Launched today, episode 172 of the E-Comm Show features our very own leaders of Brand Focus Digital. Clint George (CEO) and Colleen Caso (VP) provide insider insights to manage Amazon right! What sets Brand Focus Digital apart from its competitors is that both Clint and Colleen are ex-Amazon managers, giving them insider experience, knowledge, and expertise. Andrew Maff of the E-Comm Show hosts an in-depth interview with Clint George and Colleen Caso so that together they pull the curtain back on what selling on Amazon successfully looks like. Enjoy the full episode here or on one of your favorite platforms: YouTube , Spotify , Apple Podcasts , Amazon Music , Stitcher Email clint@brandfocusdigital.com or colleen@brandfocusdigital.com today to learn more how we can grow your Amazon, e-Commerce business now. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to): • Food products • Pet related merchandise • Health and Beauty products • Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.
A new full-funnel Amazon strategy, Amazon Marketing Cloud , is now available for all advertisers! And, only available through approved partners like Brand Focus Digital. Amazon is much more than a shopping site! Between Twitch, Prime Video and live sports, Amazon is engaging shoppers in many ways. The only way to truly unify all those touchpoints is Amazon Marketing Cloud (AMC). AMC is an enhanced advertising data-gathering platform for current Advertising campaigns on Amazon. It allows advertisers to dig deeper into their marketing and audience data. For example, gain the ability to uncover critical marketing functions like consumer purchase journeys, overlap analyses, and new-to-brand acquisition. Advertisers who wait on AMC are going to miss out. First-party signals are the future. Amazon’s data is rich—but ultimately incomplete. To get a truly holistic understanding of your shoppers, you need to tie your first-party signals (in a privacy-safe way) to AMC. Adding 1P signals, according to our Amazon reps, is when you can “start to scale these audiences much further than what you're able to do if you just look at the signals that Amazon's providing.” Previously only available for DSP advertisers, AMC is now available for all advertising campaigns, and through an affiliated partner, like Brand Focus Digital. Brand Focus Digital has the access and expertise needed to gather, analyze and interpret the data for you. Contact us to get started immediately to enhance your advertising strategies today.
Sales on Amazon trending down or staying flat? Unsure how to navigate the newest FBA changes from Amazon? We’re offering a complimentary Brand Health Audit for Amazon in celebration of our 9-year anniversary! Take advantage of Brand Focus Digital’s offer which includes a comprehensive, no fuss, complimentary audit of your current brand on Amazon to help position it for better success in the future. Audit includes: Item detail pages 3P sellers Buy Box issues Pricing strategy and Profitability Brand Store/A+ and Content SEO and optimization Advertising and Promotional strategy, and much more. Email today for more information or to take advantage of this opportunity! Brand Focus Digital is also excited to be attending Unboxed next week in Austin. We’d love to meet up if you’re attending! Let us know!
Last week our leader, Clint George, spent time with Amazon and the Buy with Prime team! Not only was he engaged with the BwP Amazon team, he learned about cutting edge products and programs launching this week that help us help manufacturers like you! Amazon Today! A program that offers same-day delivery and in-store pickup from your retail locations. A unique opportunity to market your in-store selection on Amazon.com and offer same-day delivery or in-store pickup in a few hours from your store to millions of customers. Amazon Warehousing & Distribution - (AWD) Utilize Amazon as a 3PL warehouse to ship products from where they are manufactured in bulk (like Taiwan or another country) to the US, but directly into Amazon rather than another US based warehouse. Amazon Multi Channel Fulfillment - (MCF) a program where Amazon ships to customers that purchase from other websites like Etsy or Ebay for example. The shipment can be put in an unmarked box, so it doesn't appear to the customer that it’s coming from Amazon. Let’s talk today about how these programs can benefit you, your sales, and ROI! Learn more: https://www.brandfocusdigital.com/
Dim the lights, the results are in! Amazon’s annual Prime Day sales event was held from July 16 through July 17. The results show, among other things, an uptick in total money spent and a record set for the number of items purchased. In terms of Brand Focus Digital, we are excited to announce that many of our clients enjoyed a robust increase in sales during Prime Day. For example, a leading North American coffee company increased its sales during Prime Day (as compared to a regular Amazon day) by 704%. Similarly, a large-scale specialty food company increased its sales by 407%. Let’s take a closer look at some numbers and a few observations from the big event. What the Data Shows As reported by Bloomberg , this year’s Prime Day sales climbed 11%, as American shoppers reportedly spent 14.2 billion. Amazon also issued a recent news release saying that Prime Day had set a record for the total number of items purchased, but the company did not offer specific sales figures. Interesting, is a comparison of Prime day results to Walmart+ Week, which is Walmart’s main sales event that lasted for a whole week in June. According to PYMNTS Intelligence’s data , twice as many consumers shopped on Amazon’s Prime Days than during Walmart+ Week. But indications do show that Walmart Week participation is catching up to Prime Day participation. According to analysts, for Walmart to catch up all the way, it will need to grow the Walmart+ subscriber base more than anything. Both Walmart+ Week and Amazon Prime Day reported a 50% participation rate from subscribers, but the lag in their number of subscribers impacted Walmart+ Week's sales. Observers also found a key downside for Amazon that would have been a problem if the subscriber bases were the same size. Walmart+ Week shoppers, on average, spent more than Amazon Prime Day shoppers, primarily on groceries and high-ticket items. Consumers Focus on Sales Events and Coupons In the wake of Prime Day (and Walmart+ Week and Target Circle Week), PYMNTS reported that consumers increasingly wait until sales events to make major purchases. According to Katie Stratton, chief growth officer at Target-owned on-demand delivery aggregator Shipt: “In the past year, we’ve seen engagement in our promotions with higher-than-expected volume around popular seasonal moments.” Further, according to Katie Kobus, vice president of marketing at Save A Lot, “Customers are shopping circulars to find the best deals, and … we’ve seen an uptick in the use of coupons.” Contact Brand Focus Digital Today Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to): Food products Pet related merchandise Health and Beauty products Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.
Brand Focus Digital recently assessed a six-month advertising campaign that it launched for a popular pantry item brand selling within Amazon’s Grocery category. The results were phenomenal. For example, the company’s ad sales increased by 247% after just the first month, and total sales increased by 235% while ROAS increased by 65%. This particular client is now one of the leading brands within their category. We Maximize Your Advertising Reach We understand the advertising challenges our clients face and their sometimes-difficult ability to reach their target audience effectively. That’s why we’ve made it our mission to help merchants streamline their advertising process while concurrently maximizing their reach across numerous advertising platforms. Of course, we can help manage your brand on Amazon and Walmart.com, but we also help increase sales for our clients by utilizing such platforms as: Instacart advertising Shipt Staples Costco Best Buy Fresh Direct And More! Tips to Boost Prime Day Sales As to Amazon, please note that Amazon’s 10th Prime Day event starts July 16 at 12:01 a.m. PDT and runs through July 17. To maximize your Prime Day sales, and your sales throughout the month of July, we recommend that merchants do the following: Get stock/inventory in ahead of time, Ensure your content is sound and buttoned up, Refresh any images, Include video, if possible, Make certain your SEO is revamped and retooled, and Create promotions the week before Prime Day, the week of, and the week after to fully maximize the increase in Amazon traffic that is evident throughout the month of July. Contact Brand Focus Digital today and let us help you improve your advertising endeavors to increase your product’s visibility and boost your bottom line! Contact Brand Focus Digital Today Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to): Food products Pet related merchandise Health and Beauty products Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference. * Main image at top by rawpixel.com on Freepik
Yes! Well, sort of. Amazon’s 10 th Prime Day event starts July 16 at 12:01 a.m. PDT and runs through July 17. While on its face this event appears to be two days in duration, keep in mind that Amazon sees an approximate 25% increase in sitewide traffic throughout all of July. So yes, Prime Day really means that merchants can see increased demand for their goods for an entire “Prime Month!” Tips for Merchants To maximize your Prime Day sales, and your sales throughout “Prime Month,” we recommend that merchants do the following: Get stock/inventory in ahead of time, Ensure your content is sound and buttoned up, Refresh any images, Include video, if possible, Make certain your SEO is revamped and retooled, and Optimize your advertising campaigns. Finally, merchants should create promotions the week before Prime Day, the week of, and the week after to fully maximize the increase in Amazon traffic that is evident throughout the month of July. Prime Day Details As usual, Prime Day means that Amazon prime members will get exclusive access to millions of great deals on top-notch brands. New deals will also continue to drop as often as every five minutes during select periods throughout the event. This means that prime members can come back and shop often to find something they love. Invite only deals are also back this year. Prime members can request an invitation to exclusive deals that are expected to sell out. Click here for 10 of the best Prime Day early deals you can shop right now. Prime members can also enjoy access to early deal drops from influencers as: Jess Sims, Alyssa McKay, Monet McMichael, Jared McCain, Millie Bobby Brown, Meredith Duxbury, and Alix Earle. Every day from July 8 – July 15, one of these individuals will drop exciting deals on their favorite products across top categories. Contact Brand Focus Digital Today Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to): Food products Pet related merchandise Health and Beauty products Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.