At Brand Focus Digital, an Amazon Brand Management agency, we hear this often:“ Why does Amazon agency pricing range from $1,500 to $20,000+ per month—and how do I know what’s worth it? ” The truth is, Amazon marketing is not one-size-fits-all. Pricing depends on the depth of services, the complexity of your business, and the results you expect. As your Amazon agency partner, we’re here to break down exactly what you’re investing in—and how to ensure it drives real growth. Why Work with an Amazon Management Agency? Choosing between in-house resources and an agency isn’t easy. But here’s what makes the agency model a better fit for many fast-scaling brands: Speed to Execution: We’ve built and refined systems that drive faster go-to-market timelines. Scalable Expertise: Our specialists bring Amazon-specific know-how from managing dozens—or even hundreds—of ASINs. Cost-Efficiency: Skip the cost of hiring, training, and managing a full team. We offer full-service support at a fraction of in-house overhead. For example, nearly 50% of our team being ex-Amazon (including our founder and VP, who led Vendor Management Programs at Amazon), we bring institutional knowledge that’s hard to replicate internally. Understanding Agency Pricing Structures: We offer multiple pricing models to fit your business stage, complexity, and goals:

Amazon frequently overcharges vendors on PO’s or shortage claims, for which we must provide extensive documentation, like BOL’s signed by shipper and receiver, invoices, pack lists, weights, images, etc. Often, Amazon only pays a portion of the shortage claim, if at all. We created an alliance that utilizes technology, created by former Amazon accounting experts, that reviews previous PO’s, shortage claims and reconciling invoices, investigating possible funds that were “left on the table”. The investigation includes a comprehensive, no-cost audit, that includes dollars recovered on your behalf. The program usually has a recovery rate of 95-100% once cost amounts are identified. The great news is that you are only charged if funds (as far back as 18 months) are successfully recovered, which is 30% of the amount paid back from Amazon. One client with sales of $2.3M in shipped COGS, had the audit reveal over $745K in invoice reconciliations. The entire process typically takes 4-6 weeks from beginning to receiving payment on recovered funds! Contact us today! We work with brands as full-service management or project based to meet your business needs!

Discover why content is so important in winning the digital shelf for brands. The infograph provides a snapshot of results impacted by best in class content.

Brands that promote on Amazon will see a change in fees for coupons, lightning deals, and best deals starting June 2nd. There are benefits to brands given the fee structure is more based on performance than the flat fixed fees. But, if the promotion performs well, plan to fund a higher amount. Brand Focus Digital has seasoned experts at managing Amazon, its constant changes, and can help with: Reviewing your current strategy to understand where and how you may need to pivot Implementing brand tailored promotion segments Evaluating assortment to see if lower pack sizes and lower ASP items are an option and profitable After June 2, 2025, be aware that: Coupons have a $5 flat fee per coupon Coupons have a variable 2.5% redemption fee These fees are separate from your Coupon budget, which fund the actual customer discounts Products that are priced higher than $20 retail will be impacted most Below is a cost comparison we formulated of Higher Retail Product vs. Lower Retail Product:

Launched today, episode 172 of the E-Comm Show features our very own leaders of Brand Focus Digital. Clint George (CEO) and Colleen Caso (VP) provide insider insights to manage Amazon right! What sets Brand Focus Digital apart from its competitors is that both Clint and Colleen are ex-Amazon managers, giving them insider experience, knowledge, and expertise. Andrew Maff of the E-Comm Show hosts an in-depth interview with Clint George and Colleen Caso so that together they pull the curtain back on what selling on Amazon successfully looks like. Enjoy the full episode here or on one of your favorite platforms: YouTube , Spotify , Apple Podcasts , Amazon Music , Stitcher Email clint@brandfocusdigital.com or colleen@brandfocusdigital.com today to learn more how we can grow your Amazon, e-Commerce business now. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Brand Focus Digital helps manufacturers sell their products easier and more efficiently on Amazon and other online retailers - in North America and across the globe. We work tirelessly and diligently with the makers of (and not limited to): • Food products • Pet related merchandise • Health and Beauty products • Outdoor gear BFD’s talent has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.