Client and Brand:   A leading Pasta Companies in the U.S.

Platform:    Amazon Vendor Central

Category:   Grocery

Focus:    Pricing Updates on VC

The Challenge:
Driving cost price updates across a large Vendor Central catalog can be a complex and slow-moving process.

Client Goal:
Improve catalog cost structure while supporting continued sales growth.

Step-by-Step Solution:

• Brand Focus Digital led a disciplined, ongoing approach to submitting and resubmitting cost updates.
• Monitored and tracked progress regularly.
• Remained persistent to maximize catalog adoption.
• Significantly improved catalog content and images.

The Results:

 Updated pricing was successfully implemented across one-third of the catalog, while shipped COGS grew 52% year over year in 2025.  Ongoing catalog work continues and progress and persistence remains steady.