Brand:  Fody Foods

Platform:  Seller Central

Category:  Grocery

Focus:  Advertising & Sales

Overall Result:  We didn’t just scale! We scaled profitably AND improved efficiency in key areas (CVR, NTB, clicks quality).

The Challenge:   Not scaling enough

The Client Goal: Scale ad spend while maintaining ROAS and increasing new to brand customers

Step by Step Solutions:  

• We took a measured, data-driven approach to scaling advertising while protecting efficiency. First, we evaluated campaign performance to identify where ad dollars were driving the strongest returns and where there was room to grow. From there, we gradually increased investment into the top-performing areas while continuing to monitor ROAS closely.
• At the same time, we supported overall account health by improving the factors that influence advertising success, including content quality, inventory awareness, and pricing competitiveness. This helped ensure increased traffic was landing on strong, conversion-ready listings.
• As performance continued to stabilize, we expanded spend in a controlled way, using ongoing analysis to optimize toward both profitability and new customer acquisition. This approach allowed the brand to scale ad spend confidently while maintaining a healthy ROAS and driving meaningful sales growth.

The Results : (YTD from 2025)

• +66% Ad Revenue Growth driving over $364K in sales
• +74% Increase in Ad Spend scaled efficiently without major loss in performance
• Strong ROAS at 3.7 while aggressively growing investment
• +82% Increase in Orders and +111% Growth in Units Sold
• Conversion Rate Improved to 33.6% (+3ppt), maximizing return on increased traffic
• Clicks Increased +67% despite a 6% decrease in impressions, indicating stronger targeting efficiency
• New-to-Brand Units +128%, showing successful customer acquisition and brand growth

Client Testimony:

Brand Focus Digital has been an integral part of our company’s success selling on Amazon. We have seen 100% Growth in our sales this year, largely due to the BFD team’s responsiveness, attention to important aspects like ongoing creative content improvement, and their expertise in steering our ad spend most efficiently. 

BFD has acted as an extension of our own team, with a can-do supportive attitude when it comes to everything from technical support, inventory monitoring, Buy Box winning, and pricing automation. Their ongoing analytical support is also a huge complement to a small team like ours looking for quick answers to better understand our business. 

I would recommend BFD to any company looking for attentive Amazon support from A to Z!