ROAS comeback!
Client and Brand: A leading spice brand in the U.S.
Platform: Amazon
Category: Grocery
Focus: Improving ROAS
The Challenge: ROAS was below $1 and the brand was barely getting sales each day. Spending more than making.
Client Goal: Improve metrics
Step-by-Step Solution:
- Removed all low performing targets
- Restructured campaigns by separating them by targeting type
- Performed keyword research and added new high potential keywords
- Added a new auto campaign as there were none to begin with.
The Results: In one month, garnered $14,543 in sales with a $6.25 ROAS!

