ROAS comeback!

Client and Brand:  A leading spice brand in the U.S.

Platform:  Amazon

Category:  Grocery

Focus:  Improving ROAS

 

The Challenge: ROAS was below $1 and the brand was barely getting sales each day. Spending more than making.


Client Goal: Improve metrics


Step-by-Step Solution:

  • Removed all low performing targets
  • Restructured campaigns by separating them by targeting type
  • Performed keyword research and added new high potential keywords
  • Added a new auto campaign as there were none to begin with.


The Results: In one month, garnered $14,543 in sales with a $6.25 ROAS!