How Ambaum Grew up in the Shopify Ecosystem

Clint George • October 25, 2023


Brand Focus Digital is excited to announce that we are now partnering with Ambaum, a company that works exclusively with clients to help them sell products on Shopify. We at Brand Focus Digital highly recommend Ambaum for all of your Shopify needs. Please do not hesitate to reach out to us with any questions.

 

A Message From Chad Fisher, Ambaum’s CEO and Founder

 

Chad was kind enough to provide us with the following message….

 

"I am always on the lookout for conferences where I can meet up and coming brands. I was talking to my good friend Jeff Heiberg at Consumer Connections and he enjoys the Expo East natural foods show for his recruiting agency. I decided that 2023 was the year to attend and while I was there I met Clint, the owner of this very site you're reading my post on. Clint and I connected because we realized that the merchants we both serve are often looking for help beyond what our respective agencies can provide. One of the challenges our brands face is how to sell on Amazon. Ambaum doesn't help manage marketing programs so we are always on the lookout for other agencies that can deliver tangentially related services. 

 

Shopify has grown up a lot in the ten years that I have been involved in their ecosystem. I first joined the Shopify Experts program with my agency (BTown Web at the time) and we enjoyed doing development work that helped people sell products through their Shopify stores. Shopify Plus (Enterprise version of the software) hadn't yet launched so the platform mainly attracted smaller growing DTC businesses. 

 

Seven years ago we applied to the Shopify Plus Partner program and got accepted. This changed the trajectory of Ambaum (our new Agency name) and brought us upmarket serving merchants primarily in the $1M to $20M space. Shopify Plus comes with a whole host of additional features over the core platform: lower transaction rate, Shopify Flow, B2B selling, increased API access and a ton more features. 

 

The SMBs we serve face many challenges. Founders are struggling with hiring, firing, new products, fulfillment, accounting, marketing, omni channel selling and so much more. When Ambaum comes on board with a merchant we act not only as a development agency for Shopify stores, but also as a fractional CTO. It's rewarding to help our clients out with strategy on which Shopify apps to choose, when to build vs buy and most importantly be willing to tell our merchants no if they ask for something we don't think serves their best interests.


Shopify has gone through growing pains since early in 2020. Shopify was overwhelmed at the beginning of the pandemic as ecommerce volume exploded and they struggled to keep up with all the order volume. Tobi Lutke the Shopify CEO knew that the core platform had to be upgraded and he decided to launch 
Shopify Editions to energize Shopify's product release schedule. Tobi was inspired by the apparel industry and their Fall and Summer releases. He took that concept and created a six month cadence for new product features. All of a sudden the pace of development on the core Shopify platform went up dramatically and there is now an expectation for future releases, I absolutely love it!

 

It has been a wild ride on Shopify and while there have been plenty of ups and downs I wouldn't trade the experience for the world. It's a great feeling to help small businesses sell products and expand their online presence with Ambaum's help. The future for Shopify is bright and Ambaum is proud to play their part as a trusted partner."

 

Chad Fisher

CEO/Founder

chad@ambaum.com    206.419.5107

| Ambaum

 

Contact Brand Focus Digital Today


Brand Focus Digital works tirelessly and diligently with the makers of (and not limited to):


  • Food products
  • Pet related merchandise
  • Health and Beauty products
  • Outdoor gear


Our team has decades of experience working at Amazon as well as other online retailers. In partnership, we deliver comprehensive solutions to maximize profits for your brands. Contact us now to get the help that truly makes a difference.

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